4 Reasons Promotional Products Should Be Part of Your Event - Brand Advantage

4 Reasons Why Promotional Products Should Be Part of Your Event Strategy

Written by: Emily Jacobson


Time to read 4 min

As a meeting and event planner, your mission is clear: captivate your audience, leave a lasting impression, and elevate brand awareness for your brand or your sponsor's brand.

Promotional products offer a unique opportunity to materialize your brand into tangible items that your audience can interact with and remember long after the event ends. They are the secret weapon every event planner needs to establish meaningful connections with attendees.

So let’s dive into why integrating promotional products into your event strategy can be a game-changer:

4 Reasons Why Promotional Products are Event Essentials

1. They Can Improve Brand Awareness & Enhance Recall

Did you know that an astounding 85% of consumers remember the brand associated with the promotional products they received? It’s true! Whether it’s a sleek water bottle, a stylish tote bag, or a trusty pen, these goodies may keep your brand (or your sponsor's brand) top of mind long after the event curtains close. Consider them walking billboards – during your event and beyond.

85% of consumers remember the brand who gave them promotional products

2. They Foster Long-Lasting Impressions & Customer Loyalty

In today’s digital age, where fleeting social media posts and digital ads vie for 3 seconds of consumers' attention, promotional products can offer advertisers a refreshing change of pace. Research from the Advertising Specialty Institute (ASI) reveals that 65% of consumers keep promotional products they receive for more than a year. From their desks to their homes to going out shopping and more, these items transcend the digital realm, occupying physical space in the lives of your audience, building loyalty and trust along the way.

65% of consumers will keep promotional products they receive for longer than a year

3. They Drive Meaningful Engagement & Connection

The integration of branded merchandise into events can make attendees feel more valued and engaged. It also serves as a catalyst for interactions with your brand – in fact, ASI research shows that 79% of recipients will research a brand after receiving a promotional product.

79% of consumers will research a brand after receiving a promotional product

4. They Can Maximize Your ROI

In an era of tightening budgets and rising costs, promotional products offer a cost-effective strategy for event planners seeking to maximize ROI. With a diverse array of affordable options available, they offer a better cost per impression than traditional forms of advertising, according to a study by Promotional Products Association International. Additionally, promotional items enjoy a longer marketing lifecycle, as people often keep branded products for extended periods, unlike the brief attention span of a TV ad. 

Cost Effectively Maximize Impressions with Promotional Products - promotional products offer a better cost per impression than traditional forms of advertising, according to a study by Promotional Products Association International

Achieving the mission of your organization, goes beyond one successful event. Success is defined by the meaningful connections you create with event attendees and the impact that endures

Selecting the right promotional products can help you get there. For instance, imagine a tech conference where branded USB drives and portable chargers are distributed. Attendees not only use these items during the event, but continue to use them long after, keeping the brand at the forefront of their minds. High quality and practical promotional products, such as these, ensure prolonged exposure and recall, making them an excellent choice for maximizing your marketing budget. 

With BrandAdvantage’s wealth of industry experience, our dedicated account managers can provide personalized recommendations so that your promotional products not only resonate with your audience but also enhance brand visibility and reputation. 

Explore our product offerings or reach out to us for recommendations and quotes. We will happily pair you with your account manager.

Emily Jacobson

About the Author: Emily Jacobson

Emily Jacobson, an MBA graduate, is  passionate about helping her clients connect with their target audiences. With a rich background as a strategist in the ad agency world, she helped her clients craft compelling brand narratives rooted in human insights and market trends. Prior to joining the talented team at BrandAdvantage, she played a pivotal role in the development and go-to-market plan for a successful new product launch at Fidelity Investments. 

Frequently Asked Questions

Are promotional products cost-effective compared to other marketing strategies?

Absolutely! In fact, promotional products often yield a higher return on investment than traditional advertising channels. According to recent research by ASI, promotional products have a lower cost per impression compared to traditional advertising and tend to be kept by your audience for a long period of time. 

How do I pick the right promotional products for my event?

Consider your event's theme, the demographics of event attendees, and your budget. Useful and quality items that align with your event goals and your audience's interests are your best bet. You can also always consult one of our experts to help you make the right choice. 

Are digital ads more effective than promotional products for creating lasting impressions at events?

No, digital ads tend to have a shorter lifespan and are often overlooked by consumers. In contrast, promotional products serve as tangible reminders of your brand that event attendees can regularly use. 

How long do people usually keep promotional products?

According to ASI research, most recipients of promotional products tend to keep them for at least a year. In fact, many people report an interest in keeping items like bags, apparel, or tech gadgets, for even longer periods.

Can promotional products help generate leads at events?

Yes, promotional products can be a powerful tool for lead generation. By offering a useful and desirable item in exchange for contact information, you can attract potential customers and follow up with them after the event. 


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